PROMOTING THE SITE YOURSELF – STEP BY STEP INSTRUCTION

PROMOTING THE SITE YOURSELF – STEP BY STEP INSTRUCTION 

 

Before you start studying the article: We help businesses differentiate themselves from their competition and sell from an expert position! Learn More

Are you new to SEO and not sure where to start? Here’s a quick start guide for SEOs.

After reading this article, you will have a clear idea of ​​what to do and where to go next.

Let me start with the most important rule of thumb that always works the first time you get to know something.

When reading an article like this, don’t distract yourself by thinking about some of the topics below. Just try to follow the author’s thoughts. Leave questions like WHY and HOW for later.

Hope you are ready! Let’s move on …

 

HOW TO GET STARTED WITH THE SEO GUIDE

As described above, the purpose of this guide is to give beginners an understanding of search engine optimization. I did some research and tried to answer a few important questions.

I’ll start with the first and most important question.

 

WHAT IS SEARCH OPTIMIZATION (SEO)?

It can be said that it is a way to inform search engines about the quality of a website in order to attract more organic (unpaid) traffic by improving the search engine ranking of the site.

Essentially, it depends on the content, structure, and links to the website. It is in this sense that we must develop it.

But remember! SEO optimization is all about improving search engine interaction, but you should never forget your audience. User experience comes first.

Do you already have questions?

Hope to answer all your SEO questions in this article.

To move on.

What is SEO?

 

WHY DOES MY SITE NEED SEO?

To answer this question, let’s remember what I already wrote: SEO is necessary to improve the visibility of the site!

Here’s why:

Search engines are the biggest and best source of Internet traffic. You probably already know the main ones:

  • Yandex;
  • Google;
  • Bing;
  • Yahoo.

Of course, social networks like Facebook, VK, Twitter, Google +, etc. are also capable of bringing a whole range of visitors to your site. But the search engines remain the main source.

Some of my friends still use the google search bar to visit Facebook.

SEO newbies always use Google to find information. The same goes for ordinary internet users. When they want to find something (an article, services, products, or any other information), they turn to Google.

Another reason that search engines are unique in that they provide targeted traffic. People are looking for exactly what we are offering.

User searches are the words that are entered in the search bar. These words are critical. If the SEO is not that good, our website will be ignored by search engines.

Targeted traffic is all about improving your income level. So do not hesitate to invest inlegagner of money SEO if you really want. And if you don’t have the time to do SEO on your own, then the O’s team can help you promote your site

IF I DON’T SEO ON MY SITE?

Here you might think of something like,

“Dude! Is this exactly the same question as to the previous one? You just explained that the lack of SEO is the lack of search engine traffic! “

Yes! I am sure you will not mind after reading the following interesting information.

After you launch your site, the search engines l ‘explore to determine what type of site it is. Now when a user searches for something related to your site, the search engines will show your site in the search results. Search engines are brilliant engines and are constantly being improved to crawl sites more efficiently. However, search engines also have certain limitations.

 

Good SEO will attract thousands of users and incorrect SEO will result in almost zero traffic

SEO not only makes your site’s content available to mote urs search, but it also improves your site’s ranking by positioning it higher in the search results. Therefore, it will be easier to find you.

Competition is constantly increasing and SEO practitioners undoubtedly have a clear advantage in terms of website traffic and audience engagement.

Hopefully, the concept of SEO is clearer now.

Let’s move on to the next question from our guide.

 

CAN I DO SEO?

Yes, SEO is hard, but not too hard if you keep track of all the changes! The basics of SEO are pretty straightforward, so the key is knowing how to implement the strategies you’ve chosen. The internet is full of free resources (promoting the website yourself) for learning how to do it right.

Practice – and you will become an expert in your niche! ..

If your site is complex and you are not ready to learn and implement strategies, seek help from specialists.

But remember: you need to be very familiar with basic SEO concepts! ..

I think now you can easily answer the question: “What is SEO?”The

The next section of my guide contains more practical information and many tips on SEO strategy.

HOW DO YANDEX AND GOOGLE WORK? BLACK SEO / WHITE SEO

Before getting into SEO in more detail, I would like to talk to you about black SEO and white SEO. Here is how they can be summarized:

Fig. 1. Black SEO, White SEO

Remember that we work with white SEO. I will not go into the details of the comparison. Essentially, that’s all. At least I have on this topic.

Before moving on to the next point, check out the list of top SEO topics:

  • keyword research;
  • website page optimization (website optimization turnkey);
  • External SEO (external factors).

 

KEYWORD RESEARCH

Almost all beginner guides to SEO ignore this point. In my opinion, this is one of the most important.

SEO is a keyword game.

u SEO and other promotional channels you do, you won’t get a significant effect. To make the sites practice therefore, I decided to develop this question. What is keyword research and why is it important?

In the previous part of this tutorial, I talked about custom search queries. The precise wording of the user is called keywords.

You need to know keywords related to your topic or niche if you want to be successful in SEO. Different keywords have different meanings depending on search volume and some other factors. We do not need to go into these aspects in this guide.

Keyword research aims to find out what users intend to do. What exactly are users looking for? These are the keywords.

Using the right keywords is essential for your site’s SEO. They allow you to better understand your target audience. And it increases the relevance of your site to your topic – very important for SEO and search engines.

You need to do proper research to find useful keywords related to your topic before launching a website. Even if you already own a website, you can optimize it with the right keywords.

If you want to learn more about keyword research, see the following articles …

” Types of Search Queries (Keyword Classification)

” What search queries should you promote in Yandex and Google?

Let’s take the next step!

 

SEO-OPTIMIZATION OF SITE PAGES The

referencing of a site page means everything that is displayed on it and concerns its programming. You need to optimize your website pages, posts, etc. for search engines.

In short, it’s content optimization for search engines!

Internal page SEO covers a lot of aspects, so let’s break it down.

 

1. CONTENT

Content is the biggest part of an SEO page. You may have heard the famous quote about content:

“Content is king”. there is no doubt.

 

Figure. 2. Content is King

Did you know that Google is the biggest search engine !?priority LaGoogle’s top is providing its users with the best quality content, relevant information available on the Internet.

 Google also appreciates good length content. Write long and informative texts.

The content of your site is not just text. These are videos, photos, animated slides, infographics, etc.

Content is not king! How you present it is what matters.

Ensure the best user experience while optimizing your site for search engines. Then your content is more likely to be shared by your readers.

Pay more attention to good content:

  1. Headers – Create compelling headlines that increase the reader’s interest in the article. 
  2. Keywords – Choose keywords that would attract people to your site.
  3. Links – Link to quality sites that complement your site. This encourages sites in your niche to connect with you.
  4. Quality – Try to post unique, quality content. This forces users to come back to your site because they won’t be able to find the same content elsewhere.
  5. Freshness – Posting content that isn’t outdated is a good strategy, but it’s also worth adding new content regularly. If you don’t have the time to add content to your website, consider starting a Q&A section or blog on your site.

 

Figure. 3. Dependence of content positioning in Google on the number of words

” 11 rules: structure and design of SEO text

” 33 rules by David Ogilvy. Headlines, Illustrations, and Text

When creating content, keep keyword research in mind.

 

2.THE SITE The

menu is in second place in terms of site optimization – you need to take care of that as well.

An example of a bad menu is when the categories are completely irrelevant to the topic.

I have personally seen several sites dealing with health issues, but the categories on the site were related to fashion. Doesn’t harm your own SEO.

This greatly interferes and distracts the user …

If the menu fails, what is the probability that the visitor will never return to the site? – 80% …

Take care of the convenience of your site! Google will appreciate it.

 

3. SITE SPEED

Yes! Website loading speed matters a lot! Have you ever heard of wait times? Let me tell you what it is.

The user searches for something and your site appears in the search engine results bar (SERP).

The user then opens your page. The wait time is the time the user stays on the site after clicking on the link.

It is a very important factor in the search engine ranking.

 

Figure. 4. Site Waiting Time

Let’s see what happens with an example …

Imagine you are looking for something and then you open a site that shows up in the search results.

What if the website takes too long to load? What would you do? Will you wait Unlikely. You will probably close the tab and click on another link …

This is how latency affects your site.

The rating will below.

 

Figure. 5. Average Website Load Time

In short, users need speed, just like Google. By improving the speed of your site, you will reduce wait times and thus improve your ranking in search results.

 

» How to check the loading speed of the pages of the website?

 

4.

WEBSITE DESIGN OF Web site design is another important factor for a good user experience … The theme should be interesting and memorable.

I prefer websites with attractive designs and informative content. I can of course read content on a poorly designed site, but only when that is the only search result …

There are many sites with good content but poorly designed.

Ask yourself a question – will you be staying on a site that cannot be accessed normally from a smartphone?

Most likely you will stop visiting this site altogether …

I say this from personal experience!

Design isn’t just about how a website looks. This is also how the site works.

The site must be responsive and attractive.

5 Psychological Design Tips To Increase Website Engagement

Well, stop talking about page SEO.

The first indicator of poor design is a high bounce rate (at normal site load speed). If your consumers don’t like the site, that’s not right for them – no matter how hard you, enjoyable and unique, our team develops the site design themselves, without using any templates. You can find out the details by contacting us to redesign your site.

OUTSIDE SEO 

Outside as important as Page SEO – it helps make your domain more authoritative in the eyes of search engines.

In other words, it’s a way to make your site trustworthy in the eyes of search engines.

This will happen when other well-known sites give the search engine a signal that your site has the best content on a particular topic.

How does this happen? ..

We need other well known resources on the internet related to your niche to link to our site. Technically speaking, this is called link building.

Of course, this does not happen automatically. Post high quality content on your website and share it with interested people on various internet marketing platforms.

Eventually someone will start to link to your resource.

The best link building strategy is to create good content. Then you have to let everyone know.

But remember, in today’s competitive environment, you have to be good at building links. Use techniques and advice from recognized quality sites.

Your hard work in this activity will surely be rewarded with a good grade.

Just know what to do:

  • use social media to promote your content;
  • blogging and guest blogging;
  • Suggest solutions in discussion forums;
  • share photos and videos;
  • create lists of significant companies.

The next section might bore you a bit, but trust me, it’s important information …

 

HOW ARE THE LINKS AND HOW DO I GET THEM?

LINK LABELS

This is a signal to the search engine. Something like, “Hey! The following information is a link. This is called anchor text. “

  1. Link location. This is information to the search engine about the site the link leads to. Such a site can be a web page, image, download, video, etc. You can save the location of the link
  2. Visible link / anchor text: You may have seen this text – blue, bold, or underlined – that is interactive. Clicking on it takes you to another web page. These links are called text Anchor
  3. Close Link Tag: As you can guess from the tag, this is a signal that directs the search engine to the end of the link.

You will need the above information when you start linking.

On average, the higher the score, the more domains there will be associated with the webpage.

Okay! Now we have an idea of ​​some communication settings. Move on. You must understand how to get links.

  1. Development of quality content. Developing a tale quality nude is the safest way to get links automatically. For example, in this guide I have already mentioned a number of articles and provided links to them. I just wanted to share some useful information with you. Why did I do this? Because the content of these articles is excellent and very detailed. Maybe my guide will get a number of automatic links as well. It’s not easy, but if you’re in a niche that you really like, I can assure you that your content will stand out from the competition.
  2. Guest blogging. There are blogs that publish extremely unique and informative articles. They will link to your site if you allow them to post their content on their platforms. But you have to work hard to get the approval and favorable reviews of these blogs. Guest blogging can help you improve your rankings. Again, quality of content is essential in guest blogging.
  3. Writing comments: This is a very easy way to get links. Visit free blogs related to your niche, read articles and write comments, for example, check if something is not entirely clear. Treat this wisely.

 

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